Portfolio: Stone Horse Green

Campaign Case Statement

Campaign Planning and Coaching for Middleton’s only downtown green space

To support Middleton’s vision for building an interactive outdoor plaza downtown, Amanda worked with the City of Middleton, stakeholders, and a volunteer capital campaign committee to plan and implement a $1.5 million capital campaign. The Stone Horse Green project is a great example of Amanda White Consulting’s versatility in supporting projects both large and smaller in scope.

Public/private partnerships are never easy to navigate, especially when it involves fundraising and the need for privacy which comes with fund development conversations. Amanda and her team have supported capital campaigns for a variety of public/private projects. We understand how to guide clients through the challenges and opportunities of managing a campaign in a more public environment.

Amanda provided the Stone Horse Green campaign committee with the following services:

  • A Capital Campaign Plan and coaching through the campaign preparation process

  • Guidance in creating the foundation and operations for a successful campaign

  • Naming opportunities coaching and documents

  • Wealth assessment and donor research

  • Guidance in creation of a prospect list

  • Templates for different phases of the campaign

  • Coaching on how to find major donors, what to say, and how to make an ask

The Stone Horse Green opened in 2022 and was a success even through the challenges of the COVID pandemic. Stop by for one of the many shows and events happening at the Stone Horse Green!

“Amanda developed a capital campaign strategy for the Stone Horse Green downtown plaza project in Middleton. Amanda’s enthusiasm for the project, her knowledge of fundraising, and her commitment to continue moving the project forward set our campaign up for success. It has been an absolute delight to work with Amanda!”

- Abby Attoun, Planning Director, City of Middleton