“The City of Madison engaged Amanda to develop a fundraising strategy for the Madison Public Dan KennellyMarket. She quickly met with dozens of community leaders, identified key challenges, and provided a detailed plan with specific fundraising strategies that have proven successful.  Amanda not only laid the groundwork for a successful fundraising campaign, but she has also helped shape the overall communications strategy and organizational direction for the project.  Her fundraising expertise, branding skills, and public relations savvy have been instrumental in positioning this complex public/private project to be a success for Madison.”

– Dan Kennelly, City of Madison

Amanda White Consulting is providing a full capital campaign service to the Madison Public Market Foundation to achieve a $4 million capital campaign goal. Amanda’s has provided the following work:

  • Secured 6-figure lead gifts of nearly $1 million
  • conducted a capital campaign feasibility study
  • created the overall Public Market brand for the development phase including a branding strategy process, logo, letter head, etc.
  • outlined a fundraising strategy for a capital campaign
  • created an Ambassador Advisory Council of community leaders to help guide the project and raise money
  • created all campaign marketing materials including a new website, campaign brochure, donor envelope, eUpdate
  • assisted in the development of the Madison Public Market Foundation
  • currently managing social media and community engagement for the overall project
  • currently securing lead and major donors during the quiet phase of the campaign

Examples of collateral Amanda White Consulting produced include:


MPM website screen shot

Campaign Brochure

MPM Brochure screen shot


MPM Eupdate screen shot