“I found Amanda’s expertise and knowledge to be at the highest level. We were so hdeanappy with her guidance of our capital campaign that we extended Amanda’s contract to see us through the entire campaign.”

- Dean Loumos, retired Executive Director

Amanda prepared Housing Initiatives, Inc. (HII) for a capital campaign and successfully raised $2 million. The organization had no previous fundraising program. Planning for the campaign included:

  • secure $1.1 million in anchor gifts
  • create campaign plan
  • lead the Board in developing a prospect list
  • set-up online donor database
  • conduct grant research and create grant application timeline
  • coach staff on donor relationship building
  • fully coordinate all aspects of campaign management including gift entry, reporting, appeal writing, and campaign communication
  • Accompanied by staff and Board, directly ask for gifts

Because HII had a modest communication and fund development program, Amanda led staff through a re-branding process to develop a new communication strategy and collateral to support the capital campaign. Examples of the new collateral Amanda White created includes:

Website

Housing Initiatives website screenshot

Campaign/Org brochure

Housing Initiatives Brochure Snapshot

Facebook Page

Housing Initiatives fb screenshot

Newsletter

Housing Initiatives Newsletter screen shot

2014 Annual Report

Housing Initiatives Annual Report screen shot